Domain Audit: Adidas (V-MIL Audit Phase)
Direct Defence Contracting & Procurement
No public evidence identified of direct contracts between Adidas and the Israeli Ministry of Defense, Israel Defence Forces, Israel Prison Service, or Israel Border Police 1. Searches of SIBAT and IMOD procurement records and defense trade directories show no contracts, tender awards, or framework agreements between Adidas and Israeli state defense or security entities 1. Adidas does not appear in official Israeli defense export directories or international defense exhibition catalogues in connection with Israeli state contracts 1.
Dual-Use Products & Tactical Variants
Adidas markets the GSG-9 tactical boot line (named after the German GSG-9 special forces unit) through commercial tactical gear retailers 23. The GSG-9 product is sold to law enforcement and security markets but is not defense-grade mil-spec supply 23. No publicly available evidence distinguishes between standard civilian sales and purpose-built military-specified supply to Israeli security forces for tactical products 23. No publicly known export licence applications, end-user certificates, or government export control reviews related to Adidas sales to Israeli defense or security end-users have been identified in US DDTC, EU dual-use, or UK export control databases 4.
Heavy Machinery, Construction & Infrastructure
No verified reports, photographic evidence, or NGO documentation of Adidas equipment, vehicles, or machinery being used in construction, maintenance, or demolition activity within Israeli settlements, the separation barrier, military installations, or occupied territories exists 5. No verified contracts for construction, maintenance, servicing, or expansion of checkpoints, detention facilities, military bases, the separation barrier, or settlement infrastructure have been identified 5.
Supply Chain Integration with Defence Primes
No verified supply relationships exist where Adidas provides components, sub-systems, raw materials, or specialist manufacturing services to Israeli defense prime contractors including Elbit Systems, Israel Aerospace Industries, Rafael Advanced Defense Systems, or Israel Military Industries 1. No verified joint development programmes, co-production agreements, technology transfer arrangements, or licensed manufacturing agreements between Adidas and Israeli defense firms have been identified 1.
Delta Galil Industries operates retail branches through its subsidiary Delta Israel Brands (80% owned) in settlement neighborhoods of Pisgat Zeev, Ramot (East Jerusalem), and Maale Adumim (West Bank) under franchise agreements for Adidas brand products 67. The company also operates a warehouse in Barkan industrial zone (West Bank) 68. Adidas itself is not listed in the UN OHCHR settlement database; Delta Galil (licensed partner) IS listed 79.
Logistical Sustainment & Base Services
No verified contracts to provide catering, transport, fuel supply, waste management, facilities maintenance, telecommunications, or other support services to IDF bases, military training facilities, detention centres, or security installations have been identified 5. G1 Secure Solutions (formerly G4S Israel) lists Adidas as a corporate client among major brands including Apple, Nike, Coca-Cola, Amazon, H&M, and Soda Stream 10. G1 Secure Solutions provides security services to Israeli settlements, prisons, and checkpoints 10.
Munitions, Weapons Systems & Strategic Platforms
No verified role by Adidas as prime contractor or licensed manufacturer of small arms, artillery systems, armoured vehicles, tactical drones, naval vessels, or other lethal platforms supplied to Israeli forces exists 5. No verified supply of ammunition, explosive ordnance, or components for strategic defense platforms including Iron Dome, David’s Sling, Arrow, fighter aircraft, main battle tanks, or warships has been identified 5.
Export Licensing, Regulatory & Legal History
UK suspended 30 arms export licences to Israel in September 2024 for military items 4. Adidas products are consumer goods (apparel/footwear) and are not among the suspended items 4. No investigations, citations, or enforcement actions related to Adidas compliance with arms embargoes or export control regimes affecting defense trade with Israel have been identified 4. No court proceedings, judicial reviews, or legal challenges brought against Adidas or against governments regarding Adidas defense supply relationships with Israel have been identified 4.
adidas Israel Ltd. was 85% owned by Adidas from approximately 2013; the remaining 15% non-controlling interest was acquired on January 31, 2024, making it 100% owned 11.
Civil Society Scrutiny & Documented Investigations
Adidas was targeted by BDS movement campaigns over Israel Football Association sponsorship and Jerusalem Marathon sponsorship, both of which were ended 121310. A petition with 15,126 signatures was collected during the campaign 12. The IFA includes six clubs in illegal West Bank settlements 12147. Following campaign by 130+ Palestinian sports clubs and a 16,000-signature petition, Adidas did not renew its sponsorship of the Israel Football Association in July 2018 12101415.
In July 2024, Adidas dropped Palestinian-American model Bella Hadid from a 1972 Munich Olympics-referencing SL72 shoe campaign after Israeli government criticism 16. The company apologized and “revised” the campaign, which sparked boycott calls from pro-Palestinian activism 16.
Who Profits documents Delta Galil Industries Ltd. operating retail branches in settlement neighborhoods (Pisgat Zeev, Ramot in East Jerusalem; Maale Adumim in West Bank) under franchise agreements for Adidas brand products 6. Delta Galil is listed in the UN OHCHR settlement database 7. UN Special Rapporteur communications (2021) cite Adidas ending IFA sponsorship as a positive example of corporate responsibility regarding settlement-linked activity 9.
The Adidas Foundation provided a €700,000 three-year grant (2025-2028) to the Peres Center for Peace and Innovation for a “United by Sport” anti-discrimination and leadership training program 515. The Peres Center was founded by Shimon Peres; the program description shows a peace/sports focus with no direct IDF/military affiliation 515. Adidas allocated $150M+ from Yeezy shoe sales to charitable causes, including donations to the Anti-Defamation League (ADL) 17.
Search of Adidas supervisory board members (Bjørn Gulden, Nassef Sawiris, Mathias Döpfner, and others) shows no defense industry board roles, defense-industry directorships, or IDF affiliations 1819.
End Notes
Footnotes
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https://mod.gov.il/en/departments/sibat-international-defense-cooperation ↩ ↩2 ↩3 ↩4 ↩5
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https://www.adidas.com/us/gsg-9.2024-zip-boots/JP9888.html ↩ ↩2 ↩3
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https://patrolstore.com/collections/adidas-gsg9-tactical ↩ ↩2 ↩3
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https://www.gov.uk/government/news/uk-suspends-around-30-arms-export-licences-to-israel-for-use-in-gaza-over-international-humanitarian-law-concerns ↩ ↩2 ↩3 ↩4 ↩5
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https://www.ohchr.org/sites/default/files/documents/hrbodies/hrcouncil/sessions-regular/session31/database-hrc3136/23-06-30-Update-israeli-settlement-opt-database-hrc3136.pdf ↩ ↩2 ↩3 ↩4
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https://www.globes.co.il/en/article-delta-galil-to-manufacture-adidas-brand-underwear-1001375515 ↩
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https://spcommreports.ohchr.org/TMResultsBase/DownLoadPublicCommunicationFile?gId=30538 ↩ ↩2
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https://www.whoprofits.org/companies/company/3798 ↩ ↩2 ↩3 ↩4
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https://report.adidas-group.com/2024/en/consolidated-financial-statements/notes/notes-to-the-consolidated-statement-of-financial-position/non-controlling-interests.html ↩
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https://bdsmovement.net/news/israel-football-association-loses-yet-another-sponsor ↩ ↩2 ↩3 ↩4
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https://www.thenation.com/article/archive/why-does-adidas-sponsor-soccer-teams-in-illegal-settlements ↩ ↩2
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https://forward.com/fast-forward/702544/adidas-just-sold-off-its-final-yeezy-shoe-some-of-the-proceeds-are-going-to-fight-antisemitism ↩
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https://report.adidas-group.com/2025/en/to-our-shareholders/declaration-on-corporate-governance.html ↩