V-DIG Audit: Coca-Cola

Enterprise Technology Stack & Vendor Relationships

Coca-Cola Europacific Partners (CCEP), the company’s largest bottler by revenue, has deployed CyberArk for enterprise-wide privileged access management across its Australian, Pacific, and Indonesian operations ¹. The deployment operates across hybrid on-premises infrastructure and cloud platforms including Azure, AWS, and Google Cloud, with CCEP Deputy CISO Mukesh Kapadia quoted describing CyberArk as providing visibility into “how every privileged account is being used” across the organisation ¹. The CyberArk deployment is enterprise-wide in scope, indicating core infrastructure integration for identity security rather than a peripheral pilot ¹. CyberArk is an Israeli-founded cybersecurity company with R&D operations based in Israel ¹. No public evidence has been identified of systems integrators mandating or deploying Israeli-origin technology as part of documented Coca-Cola enterprise transformation programmes. Coca-Cola uses a multi-cloud strategy with AWS, Microsoft Azure (valued at $1.1 billion in a 2023 strategic partnership), and Google Cloud ².

Surveillance, Biometrics & Retail Technology

Coca-Cola Israel deployed Face.com-based facial recognition technology branded “FaceLook” at a Summer Love 2011 event, which integrated with Facebook for social media uploads ³. This represents a historical deployment of facial recognition technology by a Coca-Cola entity in Israel ³. Coca-Cola Amatil (now CCEP following the 2021 merger) deployed Trax’s computer vision platform for retail shelf analytics and field force execution optimisation across Asia-Pacific operations, achieving a reported 1.5% market share increase over five months ⁴. Trax is an Israeli-founded computer vision company ⁴. Coca-Cola also uses SandStar (YI Tunnel) AI-enabled computer vision technology for its Smart Lounge in Shanghai and vending machines globally ⁵. No public evidence has been identified of ongoing or current deployment of facial recognition or biometric identification technologies from Israeli vendors such as BriefCam, AnyVision, or Trigo by The Coca-Cola Company, CCEP, Coca-Cola HBC, or CBC.

Cloud Infrastructure, Data Residency & Sovereign Cloud Participation

Central Bottling Company (CBC), the Coca-Cola franchise in Israel, operates data centres in Israel using NetApp HCI systems with 250 virtual machines and approximately 3,000 users, serving production plant and DMZ centres ⁶. Coca-Cola uses a multi-cloud strategy with AWS, Microsoft Azure, and Google Cloud ². AWS opened an Israel region in 2023/2024 ². Project Nimbus is a verified $1.2 billion Israeli government cloud contract awarded to AWS and Google Cloud in 2021, with Microsoft Azure operating a parallel commercial cloud region in Israel ⁷. No public evidence has been identified that The Coca-Cola Company, CCEP, CCHBC, or CBC are parties to Project Nimbus, contractors to the programme, or named suppliers under it ⁷. No public evidence has been identified that The Coca-Cola Company operates, leases, or co-locates dedicated data centre infrastructure within Israel beyond CBC’s internal operations. No public evidence has been identified that The Coca-Cola Company provides services marketed or contracted to ensure digital sovereignty or infrastructure resilience for Israeli state institutions or military bodies.

Defence, Intelligence & Security Sector Technology Relationships

No public evidence has been identified of contracts, partnerships, or service agreements between The Coca-Cola Company, CCEP, CCHBC, or CBC and the Israeli Ministry of Defence, Israel Defence Forces, or Israeli intelligence agencies. No public evidence has been identified that commercially available Coca-Cola technologies have been reported as deployed for military, intelligence, or law enforcement surveillance within Israel or occupied Palestinian territories. Coca-Cola is a beverage manufacturer with no documented cyber-offensive capability.

AI, Algorithmic & Autonomous Systems

No public evidence has been identified of The Coca-Cola Company, CCEP, CCHBC, or CBC providing AI or machine learning systems to Israeli state or military entities. Trax’s deployed technology involves computer vision and machine learning for retail shelf analysis, a commercial retail analytics application with no documented defence, security, or autonomous decision-making application beyond shelf compliance ⁴. No public evidence has been identified of The Coca-Cola Company contributing training data, model development resources, or AI research partnerships to Israeli state, military, or dual-use AI programmes. No connection to lethal autonomous systems has been identified or is plausible for a beverage company.

Technology Ecosystem & R&D Footprint

The Coca-Cola Company launched “The Bridge” commercialisation programme in Tel Aviv in 2014, explicitly designed to identify and pilot Israeli startups for integration into global commercial operations, operating through approximately 2019 ⁸. PitchBook documents 53 investments and 41 exits through The Bridge programme ⁹. No evidence has been identified of The Coca-Cola Company operating permanent R&D facilities, engineering offices, or innovation labs within Israel beyond The Bridge programme. Notable portfolio companies from The Bridge include Bringg, an Israeli-founded logistics orchestration platform for which Coca-Cola was documented as an early customer and validator of the platform ⁹; Cimagine, an Israeli augmented reality startup incubated via The Bridge that was subsequently acquired by Snap Inc. in December 2016/2017 ⁸; Cyabra, a social media verification startup ⁹; and Edgybees, a drone vision AI startup ⁹. No evidence has been identified that The Coca-Cola Company has directly acquired an Israeli-origin technology company. No public evidence has been identified of patent portfolios, licensing agreements, or co-development arrangements between The Coca-Cola Company and Israeli research institutions.

Civil Society Scrutiny & Regulatory History

Who Profits maintains a corporate profile on Central Bottling Company (CBC/Coca-Cola Israel), documenting CBC’s commercial operations and presence in Atarot Industrial Zone in occupied East Jerusalem ¹⁰. The PAX “Don’t Buy Into Occupation” report explicitly lists “The Coca-Cola Company” among 104 companies implicated in supporting Israel’s illegal occupation ¹¹¹². The Coca-Cola Company (parent) is NOT listed in the UN OHCHR settlement database of business enterprises involved in settlement activity as of the September 2025 update ¹³. The BDS Movement added Coca-Cola to its priority target list in 2024, citing CBC’s operations in Atarot (occupied East Jerusalem) and longstanding status as the Israeli Coca-Cola franchise as grounds for boycott ¹⁴. Coca-Cola experienced a 23% sales decline in Bangladesh since October 2023 and pulled a misleading advertisement in Bangladesh attempting to counter the boycott ¹⁵. Coca-Cola HBC CEO reported boycotts “easing” in some Middle East markets as of June 2025 ¹⁶. The Israeli Competition Authority fined Coca-Cola Israel approximately NIS 39 million for violating merger commitments and imposing unlawful restrictions on retailers ¹⁷. The Coca-Cola Company settled with the U.S. Treasury’s Office of Foreign Assets Control in 2006 for $136,500 regarding Sudan sanctions violations, unrelated to Israeli activity ¹⁸. No public evidence has been identified of regulatory inquiries, export control investigations, or sanctions-related proceedings involving The Coca-Cola Company’s technology exports, services, or supply chain in connection with Israeli state or military entities.

Central Bottling Company operates a regional distribution centre and cooling houses in Atarot Industrial Zone in occupied East Jerusalem ¹⁰. Who Profits classifies Atarot as “Occupied Palestinian Territory” and a “settlement industrial zone situated on confiscated Palestinian land” ¹⁰. Tabor Winery, a CBC subsidiary, produces wines from grapes sourced from vineyards on occupied land in the West Bank (Gush Etzion) and Syrian Golan settlements (Ortal, Keshet) ¹⁹. David Wertheim controls 62.99% of CBC, with Reuven Becher, Gil Orion, and Chen Amir each holding 12.33%, and CEO Nir Levinger leading the company ¹⁰. Moshe Wertheim (deceased, father of David Wertheim) was a former Mossad agent who served in Switzerland and Italy ²⁰. No public evidence has been identified of CBC’s controlling principals having direct investments in or connections to Israeli defence, surveillance, or military-tech firms beyond the documented Mossad background of Moshe Wertheim.

End Notes