INDEX / DIRECTORY / FIVERR / V-POL

Fiverr V-POL

POLITICAL AUDIT UPDATED 2026-06-11
V-POL Score 4.11 /10 C Fiverr — BDS-1000 560
V-POL 4.11

Evidence-only forensic audit. Scoring happens downstream — see the main dossier for the composite assessment.

Fiverr — Domain Audit (V-POL Audit)

Corporate Communications & Public Stance

Fiverr issued corporate communications following the October 7, 2023 Hamas attacks expressing solidarity with Israel, but the statement did not address Palestinian civilian casualties 1. CEO Micha Kaufman publicly stated that Fiverr was deliberately incorporated in Israel “to create jobs here that ultimately benefit the tax system” 2. Fiverr suspended business operations in Russia in March 2022 following the Ukraine invasion, returning fees to Ukrainian freelancers and creating a dedicated store featuring Ukrainian freelancers with fees donated to the Ukrainian Red Cross 3. No comparable corporate statement or action was taken regarding the Gaza conflict. No public evidence was identified of Fiverr issuing any corporate statement addressing the July 2024 ICJ Advisory Opinion declaring Israel’s occupation unlawful or the November 2024 ICC arrest warrants 45. SEC 20-F filings mention “Israel’s conflicts with Hamas and between Russia and Ukraine” as macroeconomic risk factors but include no statements on Sudan, Myanmar, Yemen, or Ethiopia conflicts 16.

Operations in Occupied or Contested Territories

No public evidence identified of Fiverr operating offices, subsidiaries, data centers, or authorized reseller networks in West Bank, East Jerusalem, or Golan Heights settlements 7. Fiverr does not appear in the UN OHCHR database of business enterprises involved in Israeli settlement activity (HRC Res. 31/36), despite boycott designations 8. Fiverr is technically accessible to users in the Palestinian territories according to 7amleh’s digital rights report, though payout is “difficult” due to broader payment infrastructure restrictions affecting Palestinians 9. No OECD National Contact Point human rights complaint specific to Fiverr was identified in the registry 10.

Internal Governance, Content & Retail Policies

Multiple documented cases exist of Fiverr accounts suspended for mentioning Gaza or Palestine. One user reported a permanent ban within hours via automated enforcement for a “Palestine-themed” order 1112. Fiverr’s Terms of Service contain restrictions on “political usage,” applied generally without geographic distinction 1. No public evidence identified of formal legal proceedings, labor board complaints, or documented disputes involving suppression of employee political speech related to the conflict. FY2023 and FY2024 20-F filings disclose that Israeli employees were called up for reserve military duty and that Fiverr complied with Israeli law requiring employers to continue paying full salaries to reservists 16.

Brand Heritage & State Partnerships

Fiverr does not utilize military heritage, defense sector origins, or intelligence-unit backgrounds in its commercial branding 7. Co-founder Shai Wininger served in Israeli military intelligence Unit 8200, a documented fact in Israeli tech press, but this background is not featured in corporate branding 13. Following October 7, 2023, Fiverr co-founded Lev Echad (One Heart) wartime aid initiative with HiBob and monday.com, establishing 30+ aid locations with 30,000 volunteers, headquartered at Fiverr’s Tel Aviv office 14. CEO Micha Kaufman is a key leader in the high-tech delegation that marches with Holocaust survivors at Auschwitz. In January 2026, Kaufman led a group of 26 Israeli tech companies in ringing the NYSE closing bell with Holocaust survivors 1516. No public evidence identified of Fiverr formally sponsoring Israeli government cultural diplomacy events, participating in “Brand Israel” campaigns, or maintaining funded research partnerships with Israeli universities.

Lobbying, Advocacy, Financing & Logistics

On November 22, 2023, Adam Fisher (Bessemer Venture Partners partner and Fiverr board member since 2011) gave a presentation to IDF and tech leaders on how US “high-tech leaders, investors, and entrepreneurs” could help the IDF win the “information war” on social media. The IDF spokesperson presented in military uniform at the same event. Fisher has personally called for IDF to “pound Gaza” and an “unprecedented response” 1718. Fiverr’s registered US lobbying activity (Senate LDA) focuses on gig economy labor classification legislation and tax policy affecting digital marketplace operators—not on Israel-related legislation 7. No public evidence identified of Fiverr International Ltd. making corporate-level financial donations to FIDF, JNF, or settlement organizations. Fiverr’s philanthropic arm, the Colors Foundation, donated $900K+ in 2023 and $1.1M+ in 2024 to various organizations, though specific recipient organizations were not disclosed in available sources 19.

Corporate Structure & Primary Mission

Fiverr International Ltd. is the publicly listed holding company (NYSE: FVRR), with operating subsidiary Fiverr Ltd. incorporated in Israel at 8 Eliezer Kaplan St, Tel Aviv. Additional entities include Anfield Ltd. (Israeli subsidiary) and Artemis Asset Holding Limited (Cayman Islands) 2021. The State of Israel does not hold a golden share, equity stake, board appointment right, or special interest in Fiverr 20. Fiverr’s corporate filings describe its mission as operating “a global online marketplace for digital services,” connecting buyers and sellers of freelance work. No state-directed mandate was identified. Largest institutional shareholders include Wellington Management (8.1%), Jonathan Kolber (5.81%), and Engine Capital (3.72%). No single shareholder holds ≥10% of Fiverr shares 2223.

Executive & Leadership Footprint

Micha Kaufman serves as CEO and co-founded Fiverr in 2010. He has publicly stated that most of his liquid capital is spent on philanthropy and is involved in March of the Living and Holocaust survivor support programs. He made personal donations to Israeli defense efforts post-October 7, though the specific recipient was not confirmed 22415. Co-founder Shai Wininger co-founded Fiverr and departed around 2016 to co-found Lemonade Insurance. His Unit 8200 military intelligence service is confirmed 13. Adam Fisher serves as Partner at Bessemer Venture Partners and has been a Fiverr board member since 2011. His documented involvement in coordinating pro-Israel information warfare with IDF in November 2023 is noted 1718. Nir Zohar serves as President/COO of Wix.com and served as Lieutenant Commander and Chief Engineer in Israeli Navy from 1995-2001 2526. Jonathan Kolber serves as a board member and is a major shareholder (5.81%) and CEO of ION Asset Management, formerly a General Partner at Viola Growth 272829. Additional board members include Ron Gutler (independent director; board roles at Cato Networks and CyberArk) and Yael Garten (independent director; Director of Data Science at LinkedIn) 30.

Boycott Campaign Designations

Fiverr appears on multiple boycott lists, including Palestiniangenocide.org (Priority Target), Abbott & Keefer Boycott Directory (High), and Canadian BDS Coalition “List of Shame” 3132. Boycott campaigns cite Fiverr’s Israeli corporate origin and classification as an Israeli technology company whose commercial success benefits the Israeli economy, characterized by BDS campaigners as complicit in the occupation. No public evidence identified of Fiverr issuing formal statements or legal action specifically addressing BDS campaign designations.

End Notes

Footnotes

  1. https://www.sec.gov/Archives/edgar/data/1762301/000117891325000559/zk2532679.htm ↩ ↩2 ↩3 ↩4

  2. https://www.calcalistech.com/ctechnews/article/r1f14fkbn ↩ ↩2

  3. https://blog.fiverr.com/post/fiverr-suspends-business-in-russia ↩

  4. https://www.icj-cij.org/case/186 ↩

  5. https://mneguidelines.oecd.org/ncpstatements.htm ↩

  6. https://www.sec.gov/Archives/edgar/data/1762301/000117891322000725/zk2227154.htm ↩ ↩2

  7. Search results — no specific source available ↩ ↩2 ↩3

  8. https://www.ohchr.org/en/hr-bodies/hrc/israeli-settlements/database-business-enterprises ↩

  9. https://7amleh.org/storage/posts/pdf/7617f280-48ed-4881-80bf-b9d215efdb8a.pdf ↩

  10. https://mneguidelines.oecd.org/ncpstatements.htm ↩

  11. https://community.fiverr.com/public/forum/boards/freelancer-lounge-sry/posts/335949-my-account-got-suspended-for-mentioning-a-country ↩

  12. https://www.reddit.com/r/Fiverr/comments/1lg5nhz/help_i_got_flagged_for_a_palestine_themed_order ↩

  13. Prior AI research — Israeli tech press documentation ↩ ↩2

  14. https://nocamels.com/2023/10/israeli-high-tech-giants-use-ai-to-streamline-wartime-aid-delivery ↩

  15. https://motl.org/holocaust-survivors-and-tech-leaders-ring-the-closing-bell-at-the-nyse ↩ ↩2

  16. https://www.jpost.com/diaspora/article-885166 ↩

  17. https://jackpoulson.substack.com/p/inside-the-pro-israel-information ↩ ↩2

  18. https://genocide.vc/adam-fisher-bessemer-ventures ↩ ↩2

  19. https://www.fiverr.com/news/fiverr-impact-report-2024 ↩

  20. https://www.sec.gov/Archives/edgar/data/1762301/000104746919003139/a2238508zf-1.htm ↩ ↩2

  21. https://investors.fiverr.com/static-files/56973246-0f4d-425b-8b56-942cfc6e71ef ↩

  22. https://www.marketbeat.com/stocks/NYSE/FVRR/institutional-ownership ↩

  23. https://simplywall.st/stocks/us/commercial-services/nyse-fvrr/fiverr-international/news/institutional-investors-are-fiverr-international-ltds-nysefv ↩

  24. https://en.globes.co.il/en/article-most-of-my-liquid-capital-is-spent-on-philanthropy-1001540571 ↩

  25. https://www.comparably.com/companies/wix-com/nir-zohar ↩

  26. https://www.sec.gov/Archives/edgar/data/1762301/000117891326000858/zk2634486.htm ↩

  27. https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001762301&type=DEF+14A&dateb=&owner=include&count=10 ↩

  28. https://investors.fiverr.com/board-member/jonathan-kolber ↩

  29. https://www.ion-am.com/jonathan-kolber ↩

  30. https://investors.fiverr.com/governance/board-of-directors ↩

  31. https://palestiniangenocide.org/boycott/companies/fiverr ↩

  32. https://bdscoalition.ca/boycott-list-of-shame/ ↩