BDS-1000 Dossier: Monday.com

Target Profile

Executive Summary

Monday.com Ltd. is a Tel Aviv-headquartered SaaS company that operates a cloud-based work management platform (Work OS) used by organizations globally for project management, workflow automation, and team collaboration. Founded in 2012 and listed on Nasdaq since 2021, the company generates approximately $972 million in annual revenue with an estimated 5% derived from the Israeli market, which functions primarily as its operational and engineering base rather than a sales market ¹².

The documented vectors of Israel-Palestine complicity center on three primary domains. First, economic presence: Monday.com maintains its global R&D headquarters in Tel Aviv, employs approximately 1,100 personnel in Israel, and operates as an Israeli corporate tax resident—representing ongoing material economic contribution to the Israeli economy ³². Second, defense-sector marketing: the company actively markets a “Military Industry” CRM product with mission tracking and contract management capabilities, and published a Defense and Space industry vertical ⁴⁵. Third, political alignment: following the October 7, 2023 attacks, Monday.com issued a statement expressing solidarity with Israel, committed to continuing full salary for employees called up for IDF reserve duty, and provided its platform free of charge to coordinate civilian volunteer efforts ⁶⁷⁸.

Notably, the evidence does not support certain stronger allegations. Monday.com is not identified in the UN OHCHR Business Database of enterprises involved in settlement activities ⁶⁹. No confirmed contracts with Israeli defense primes (Elbit Systems, IAI, Rafael) have been identified. The company is not a named target in the BDS National Committee’s primary campaign list, nor in the “No Tech for Apartheid” campaign targeting Google and Amazon over Project Nimbus ³. No direct contracts with Israeli intelligence agencies or military end-users beyond the December 2024 MOD tender have been documented.

The resulting BDS-1000 score of 646 places Monday.com in Tier B (Severe), driven primarily by the V-ECON score of 9.00 reflecting the company’s deep economic integration with the Israeli economy through its headquarters location, R&D operations, and tax contributions.

Timeline of Relevant Events

Corporate Overview

Monday.com Ltd. operates as an independent publicly listed company with no corporate parent. The company maintains a dual-class share structure: Class A shares (one vote each, publicly traded) and Class B shares (ten votes each, held by founders and early insiders), concentrating voting control with co-founders Roy Mann and Eran Zinman ¹⁴.

Operational Structure:

• Global R&D Hub: Tel Aviv, Israel (6 Yitzhak Sadeh Street) — primary engineering and product development center
• U.S. Operations: New York (enterprise sales), Miami (commercial expansion, 2022)
• EMEA Office: London, UK
• APAC Office: Sydney, Australia

Key Acquisitions and Investments:

• May 2026: Acquired OneAI Inc., an Israeli voice AI company ¹³
• September 2025: $10 million seed investment in Blocks.diy, an Israeli AI startup ¹²

Board and Leadership:

• Roy Mann (Co-Founder & Co-CEO): Israeli national, IDF Unit 9900 veteran, 11.2% stake
• Eran Zinman (Co-Founder & Co-CEO): Israeli national, IDF Unit 9900 veteran, 4.4% stake
• Jeff Horing (Board Chair): Managing Director, Insight Partners (reduced stake to <5% by 2024)

Foundation: The Monday Foundation holds 10% equity and runs Emergency Response Team and Tech School programs. Board members include co-founders and figures such as Adi Soffer Teeni (Meta Israel), Ron Gutler (former NICE chairman), and Keren Levy (former Payoneer) ⁵.

Domain Summaries

V-MIL: Military

Mechanism of Involvement

Monday.com’s documented military involvement operates through two primary mechanisms. First, direct procurement: the Israel Ministry of Defense published a formal tender for “Monday.com Licenses” (Tender 76454545) on December 17, 2024, with a bid deadline of January 1, 2025 ¹. This establishes a direct procurement relationship with the Israeli MOD. The award status, winning vendor, and contract value remain undisclosed in public sources.

Second, defense-sector marketing: Monday.com actively markets a “Military Industry” CRM product featuring mission tracking and contract/supplier management capabilities ⁴. The company also operates a dedicated “Defense and Space” CRM offering ⁵. These marketing materials explicitly target defense sector customers, though no confirmed deployments at Israeli defense primes such as Elbit Systems, Israel Aerospace Industries, or Rafael have been identified in public sources.

Following October 7, 2023, Monday.com provided its platform free of charge to coordinate volunteer efforts for Israeli Civil Defense Forces. At peak usage, approximately 200 of Monday.com’s roughly 1,400 Israeli employees worked on 360 civilian-led volunteer projects ⁸¹⁰. This usage was humanitarian and non-military in nature.

Counter-Arguments and Evidence Limits

The company’s strongest defenses include: (1) the MOD tender award status and contract value remain undisclosed, and no evidence confirms a contract was actually awarded; (2) the Military Industry CRM is a general-purpose commercial product marketed to defense sectors globally, not a mil-spec or tactically differentiated variant; (3) Monday.com is not listed in the UN OHCHR Business Database of 158 enterprises involved in settlement activities ⁶; (4) the company does not appear in the PAX Netherlands report “Companies Arming Israel and Their Financiers” from June 2024 ⁷; (5) the post-October 7 volunteer coordination was explicitly civilian and humanitarian in character.

Named Entities and Evidence Map

V-DIG: Digital

Mechanism of Involvement

Monday.com’s digital infrastructure presence in Israel operates through cloud infrastructure and data residency capabilities. The company operates AWS data centers across multiple regions, including an Israel (IL) region for data residency ⁴. AWS launched its Israel (Tel Aviv) Region in August 2023, and Monday.com’s documentation confirms Israeli region capability. Monday.com is listed as an AWS APN Advanced Technology Partner and on Google Cloud Marketplace ⁵.

The company announced transformation into an “AI Work Platform” in 2026, embedding AI directly into workflows ⁶. No evidence was identified of Monday.com contracting AI systems to Israeli state, military, or security sector customers.

Counter-Arguments and Evidence Limits

Key limitations on the digital domain findings include: (1) Monday.com is not identified as a primary contractor, subcontractor, or named sub-service provider under the $1.2B Israeli government Project Nimbus cloud contract ²; (2) no evidence identifies direct licensing or integration relationships between Monday.com and Israeli-origin cybersecurity vendors such as Check Point, Wiz, SentinelOne, or Claroty ⁵; (3) no evidence was identified of Monday.com developing, selling, licensing, or maintaining offensive cyber capabilities, zero-day exploit tools, or digital weapons systems; (4) the company is not named in the UN Special Rapporteur’s report (UN A/HRC/59/23) covering approximately 60 technology companies ²¹⁴; (5) Monday.com is not named in the Don’t Buy Into Occupation (DBIO) V report from November 2025 as a confirmed involvement entity ¹⁵.

Named Entities and Evidence Map

V-ECON: Economic

Mechanism of Involvement

Monday.com’s economic involvement with Israel is substantial and multi-dimensional. The company maintains its headquarters and primary R&D facility at 6 Yitzhak Sadeh Street, Tel Aviv, continuously operated since the company’s founding in 2012 ¹⁹. Approximately 1,100 employees are based in Israel out of roughly 2,500 global employees, representing 40-50% of total headcount ³².

Monday.com is registered as a corporate tax resident in Israel and files corporate tax returns with the Israel Tax Authority ¹. The company significantly expanded its Israeli operations in 2022, hiring approximately 1,000 additional employees in Israel ³. The company is cited across Israeli financial and technology press as a prominent Israeli technology sector success story and flagship SaaS company ¹³.

The co-founders both served in IDF Unit 9900 (Intelligence Corps) and hold combined stakes worth approximately $2.1 billion ³. The company achieved GAAP profitability by FY2024 with approximately $972 million in global revenue, of which approximately 5% is attributed to Israel per Calcalist reporting ²¹⁵.

Counter-Arguments and Evidence Limits

The company’s economic defenses include: (1) Monday.com is NOT listed in the UN OHCHR database of business enterprises involved in settlement activity ¹¹; (2) the company is NOT cited in UN A/HRC/59/23 (Albanese 2025 report) ¹⁸; (3) Monday.com appears in the Don’t Buy Into Occupation 2025 report among 13 tech companies flagged with “insufficient information” rather than confirmed involvement ¹⁹; (4) no offices, sales operations, or retail locations within occupied territories (West Bank, Gaza, or Golan Heights) have been identified; (5) the company operates secondary operational hubs in New York, London, and Sydney; (6) principal institutional shareholders include index funds such as Vanguard and BlackRock, representing diversified international ownership.

Named Entities and Evidence Map

V-POL: Political

Mechanism of Involvement

Monday.com’s political alignment with Israel is documented through corporate communications and internal policies. Following the October 7, 2023 attacks, the company released a blog post titled “Our Hearts Are With Israel” expressing solidarity, framing support around affected employees including those called up as IDF reservists ⁸. The company committed to continuing salary for employees called up for IDF reserve duty, disclosed as a cost item in Q3 2023 earnings communications ⁶⁷¹⁰.

During Q3 2023 earnings in November 2023, executives acknowledged the Israel-Hamas war as a business risk factor, citing employee mobilization and operational disruption in Israel ¹⁰. No equivalent corporate statement directed at Palestinian civilian casualties or humanitarian conditions in Gaza was identified in company blog, investor relations materials, or technology press through April 2026.

No public corporate statement from Monday.com acknowledging, commenting on, or responding to the ICJ Advisory Opinion (July 19, 2024) or the ICC arrest warrants (November 21, 2024) was identified through April 2026 ¹⁴⁵.

The Monday Foundation’s Emergency Response Team donated free platform access to humanitarian organizations post-October 7, with 8,000+ new users across 300+ projects coordinating medical equipment, food donations, blood donor matching, and displaced family hosting ⁶.

Counter-Arguments and Evidence Limits

The company’s political defenses include: (1) no public evidence was identified of Monday.com making material corporate donations to Israeli parastatal organizations, settlement construction funds, or military-welfare organizations such as FIDF ¹⁴; (2) OpenSecrets records show no registered federal lobbying activity in the United States through April 2026 ¹⁷; (3) no evidence of Monday.com membership in, or leadership roles within, geopolitical pressure groups, pro-Israel advocacy coalitions, or anti-BDS lobbying organizations was identified; (4) the company does not market itself using military heritage or defense-sector origins; (5) the public-facing brand identity is entirely civilian and commercial, centered on productivity and work management software; (6) no shareholder resolution filed on Israel-Palestine human rights due diligence was identified in SEC EDGAR proxy filings covering 2022-2025.

Named Entities and Evidence Map

BDS-1000 Score (V4)

• V_MAX: 9.00 Sum_OTHERS: 6.67
• BRS Score: 646 Tier: B (Severe)

The V_MAX of 9.00 (V-ECON) reflects Monday.com’s deep economic integration with the Israeli economy through its headquarters location, R&D operations, tax contributions, and employment of approximately 1,100 personnel in Israel. This economic footprint represents the most substantial documented vector of complicity. The resulting BRS score of 646 places the company in Tier B (Severe), driven primarily by economic factors while remaining below the threshold for Tier A (Critical) classification.

Methodology Note

• Evidence-only framework: All findings derive from the four domain audits (V-MIL, V-DIG, V-ECON, V-POL) which compiled publicly available sources including SEC filings, corporate communications, UN databases, civil society reports, and technology press.
• Scale-free scoring: V4 uses Impact (I) × Magnitude/Proximity (M/P) methodology, where I represents activity type severity, M represents scale, and P represents directness. Domain scores are calculated as (I × M × P) / 50, capped at 10.
• Temporal rule: Divested or exited operations that have been terminated are not counted; Monday.com’s Israeli operations remain active and expanding.
• Entity attribution: The dossier attributes only Monday.com’s direct activities; no transitive guilt is applied to customers, users, or investors.
• Settlement operations: Where operations occur in Israeli settlements, both V-ECON and V-POL are engaged; no settlement-specific operations were identified for Monday.com.
• “No public evidence identified”: Used where comprehensive checks found no documentation supporting a claim; this represents an evidence gap rather than confirmation of absence.

End Notes