V-DIG Domain Audit: Morrisons
Enterprise Technology Stack & Vendor Relationships
Morrisons operates a complex enterprise technology infrastructure spanning cloud analytics, retail intelligence, point-of-sale systems, and application management services.
The company has established Google Cloud as its primary data infrastructure platform, utilizing BigQuery for data warehousing, Looker for business intelligence, Cloud Run for application hosting, Gemini AI for product search functionality, and Vertex AI for machine learning operations 1. This multi-service deployment supports real-time analytics across the grocery retail operation.
In addition to Google Cloud, Morrisons has implemented Amazon Connect (AWS) for contact center operations since 2021, providing customer service infrastructure across its store network 2. The company has also installed Amazon Lockers in hundreds of stores since 2016 to facilitate click-and-collect services 3.
Morrisons partnered with Auror, a New Zealand-based retail crime intelligence platform, to deploy AI-powered loss prevention technology across approximately 500 stores 4. The platform enables real-time intelligence sharing between stores to identify and respond to retail crime.
Tata Consultancy Services (TCS) has served as Morrisons’ Application Managed Services partner since 2016, with an expanded scope in 2020 to provide data services and cybersecurity services 5. TCS additionally executed a data migration project moving Morrisons from Oracle systems to Google BigQuery 6.
NCR Voyix holds a five-year contract to power approximately 13,000 checkout lanes across Morrisons’ store estate 7. This represents one of the company’s largest technology infrastructure relationships.
Morrisons has deployed Focal Systems’ AI computer vision technology for shelf monitoring and inventory management 8. Focal Systems is confirmed as a US-based (San Francisco) company with no Israeli origin.
No verified direct procurement relationships with Check Point, SentinelOne, CyberArk, Wiz, or other Israeli-origin cybersecurity vendors identified through public records. No public evidence identified.
Surveillance, Biometrics & Retail Technology
Morrisons has explicitly confirmed trialing facial recognition technology in a small number of stores, stating the purpose is “to prevent crimes of violence and abuse” 9. This represents the company’s primary documented use of biometric surveillance technology.
Financial Times reporting confirms Morrisons uses Auror Subject Recognition technology for facial recognition capabilities, with the platform offering retrospective facial identification functionality 10. Auror is headquartered in Auckland, New Zealand, founded by New Zealand nationals with no Israeli founders, investors, or Unit 8200 connections identified 11.
The company has faced scrutiny regarding supply chain relationships with Israeli settlement entities. Morrisons own-brand Medjool dates were sourced from Tomer settlement in the Jordan Valley via Hadiklaim exporter, with products labeled “Product of Israel” 12. The International Court of Justice in Palestine (ICJP) issued legal notices to Morrisons in October 2024 regarding settlement goods, specifically naming Mehadrin, Hadiklaim, and Tomer settlement exporters 13. The specific legal notice document details these settlement exporter relationships 14.
No verified instances of indirect biometric deployment through bundled enterprise suites from Israeli vendors confirmed.
Cloud Infrastructure, Data Residency & Sovereign Cloud Participation
Morrisons utilizes Google Cloud as its primary data infrastructure provider 1. Google Cloud, alongside AWS, holds the $1.2B Project Nimbus contract for Israeli government cloud services, and operates a Tel Aviv region (me-west1) 15.
No public evidence confirming whether Morrisons’ data is stored specifically in UK (europe-west2) or Israeli (me-west1) Google Cloud regions. The company uses Amazon Connect for contact center operations, which operates on AWS infrastructure 2.
Data residency configuration for Morrisons’ Google Cloud deployment remains undisclosed in public sources. No public evidence identified.
Defence, Intelligence & Security Sector Technology Relationships
Morrisons is a grocery retail enterprise and does not provide technology, AI, computer vision, or autonomous decision-support systems to Israeli state, military, or intelligence bodies. No public evidence identified.
No verified contracts, partnerships, or service agreements between Morrisons and Israeli Ministry of Defence, IDF, or intelligence agencies identified.
No documented instances where Morrisons’ commercially available technology has been deployed for military, intelligence, or law enforcement surveillance in Israel or occupied territories.
No verified development, sale, licensing, or maintenance of offensive cyber capabilities by Morrisons. No public evidence identified.
AI, Algorithmic & Autonomous Systems
Morrisons does not provide AI, ML, computer vision, or autonomous decision-support systems to Israeli state, military, or security bodies as the company operates as a retail enterprise rather than an AI provider to governments. No public evidence identified.
No publicly reported instances where Morrisons’ AI models or platforms have been trained on surveillance-derived datasets from Israel or occupied territories.
No verified provision of autonomous targeting, automated threat detection, or autonomous tracking systems to Israeli military or security forces by Morrisons. No public evidence identified.
Technology Ecosystem & R&D Footprint
Morrisons operates no research and development facilities, engineering offices, or innovation labs within Israel. No public evidence identified.
No acquisitions of Israeli-origin technology companies by Morrisons, and no documented strategic investments in Israeli technology startups or venture funds identified. No public evidence identified.
No significant patent portfolios or licensing agreements between Morrisons and Israeli-domiciled entities or research institutions identified. No public evidence identified.
Civil Society Scrutiny & Regulatory History
Morrisons has faced legal and civil society scrutiny regarding settlement goods. The International Court of Justice in Palestine (ICJP) issued legal notices to Morrisons in October 2024 specifically regarding settlement goods from Mehadrin, Hadiklaim, and Tomer settlement exporters 13. The Who Profits “Made in Israel” report documents Morrisons’ direct sourcing of Medjool dates from Tomer settlement via Hadiklaim exporter 12.
The Don’t Buy Into Occupation (DBIO) V Report released in November 2025 identified 104 companies with financial ties to the settlement economy; Morrisons does not appear in the 104-company list 14.
Morrisons has been subject to organized boycott campaigns related to settlement goods via ICJP legal action. No organized BDS campaign specifically targeting Morrisons for technology provision identified. No public evidence identified.
Morrisons did not publicly respond to the October 2024 ICJP legal notice, and whether supplier relationships with Mehadrin, Hadiklaim, or Tomer were subsequently terminated remains unknown. No public evidence identified.
No regulatory inquiries or export control actions involving Morrisons’ technology sales to Israeli state entities identified. No public evidence identified.
Controlling Principals
CEO Rami Baitiéh is a French-Lebanese national with a 28-year career at Carrefour, appointed in November 2023. He holds a confirmed position as Colonel in the French Air Force and Space Reserve, with no IDF or Unit 8200 connections identified 16.
CFO Joanna Goff was appointed in 2022 with no defense-industry or Israeli technology ties identified. No public evidence identified.
Morrisons was acquired by Clayton, Dubilier & Rice (CD&R) and Fortress Investment Group (associated with SoftBank) in a £7 billion takeover in 2021, transitioning the company to private ownership 17. SoftBank maintains an Israeli investment portfolio; however, no direct Morrisons procurement link to SoftBank portfolio companies established. No public evidence identified.
No non-executive directors with defense-industry or Israeli technology backgrounds identified in corporate biographies. No public evidence identified.
End Notes
Footnotes
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https://press.aboutamazon.com/press-release/amazon-connect-launches-morrisons-case-study ↩ ↩2
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https://www.auror.com/media/auror-partners-with-morrisons/ ↩
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https://www.consultingpoint.com/tcs-and-morrisons-partner-for-application-management-services/ ↩
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https://www.ncr.com/press-releases/ncr-voyix-morrisons-partnership/ ↩
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https://www.ft.com/content/9f7ab47c-2b91-4a23-9e5f-2c0f6a3c6dfb ↩
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https://www.icjpalestine.com/press-releases/icjp-issues-legal-notices-to-uk-supermarkets ↩ ↩2