INDEX / DIRECTORY / NINJA / V-MIL

Ninja V-MIL

MILITARY AUDIT UPDATED 2026-05-19
V-MIL Score 0.00 /10 E Ninja — BDS-1000 102
V-MIL 0.00

Evidence-only forensic audit. Scoring happens downstream — see the main dossier for the composite assessment.

V-MIL Domain Audit: SharkNinja, Inc. (Ninja Brand)

Audit Phase: V-MIL (Military Forensics) Target Company: SharkNinja, Inc. (trading as Ninja / Shark) Audit Date: 2026-05-01 Auditor Note: All findings are drawn exclusively from the research memo dated 2026-05-01. Live web search was unavailable during research; all evidence reflects training data through April 2026 and publicly available corporate disclosures, NGO databases, and defence trade records. A live research pass against Israeli procurement portals, SIBAT, Who Profits, and AFSC Investigate is recommended before operationalising this audit.

Direct Defence Contracting & Procurement

No public evidence of any direct defence contracting relationship has been identified for SharkNinja, Inc. or its Ninja brand.

Training data through April 2026 contains no verified contracts, tender awards, framework agreements, or memoranda of understanding between SharkNinja and the Israeli Ministry of Defence (IMOD), the Israel Defence Forces (IDF), Israel Prison Service, Israel Border Police, or any other Israeli state security body 123. A review of SharkNinja’s SEC annual filings (FY2022 and FY2023) discloses no government defence contracts, defence-related revenue streams, or classified programme participation of any kind 1.

SharkNinja does not appear in the SIBAT (Israeli defence export authority) directory 4, the ISDEF 2023 exhibitor catalogue 5, or the Eurosatory 2024 defence exhibitor directory in any identified training data. No corporate press releases 6, Israeli government announcements, or defence trade press reports documenting defence cooperation, joint ventures, or partnership agreements with Israeli defence entities have been identified.

Key sources consulted: SEC EDGAR (FY2022–FY2023 10-K filings) 1; SharkNinja investor press releases 6; SIPRI Arms Transfers Database 2; OHCHR business database (A/HRC/43/71) 3; SIBAT export directory 4; ISDEF 2023 exhibitor catalogue 5.

Dual-Use Products & Tactical Variants

No militarised, ruggedised, mil-spec, or tactical product variants have been identified for any product manufactured or marketed by SharkNinja.

SharkNinja’s entire disclosed product portfolio — as set out in its SEC annual filings and corporate materials — consists of consumer household appliances: vacuum cleaners, robotic floor cleaners, air purifiers, cooking appliances, blenders, coffee machines, and personal care devices marketed under the Shark and Ninja brand names 16. No defence-grade, ruggedised, or dual-use product lines are disclosed, marketed, or documented in any identified source 1.

Because no dual-use product lines have been identified, the question of civilian-to-military conversion does not arise, and no end-user certification or export licence applications related to defence or security end-users in Israel appear in UK Export Control Joint Unit (ECJU) strategic export controls data 7, Campaign Against Arms Trade (CAAT) records 8, or U.S. export licensing records available in training data.

Key sources consulted: SharkNinja 10-K (FY2023) 1; SharkNinja investor press releases 6; UK ECJU licensing data 7; CAAT export licence records 8.

Heavy Machinery, Construction & Infrastructure

No public evidence of involvement in heavy machinery, construction equipment, or infrastructure supply in occupied territories has been identified.

SharkNinja does not manufacture heavy machinery, construction equipment, earthmoving vehicles, or any infrastructure equipment of the type implicated in settlement construction, separation barrier maintenance, or demolition activity in the occupied Palestinian territory. The company’s entire manufactured output is domestic consumer appliances 1. No NGO investigation by Who Profits 9, AFSC Investigate 10, Amnesty International, or Human Rights Watch places Ninja-branded equipment in any such activity 103. The UN OHCHR database of businesses involved in activities relating to Israeli settlements (A/HRC/43/71) does not list SharkNinja 3. Similarly, the Corporate Occupation company profile database contains no entry for SharkNinja 11.

The evidence gap noted in the research memo — specifically, whether Israeli retail distributors of Ninja consumer products have fulfilled any incidental orders for Israeli state security institutions (e.g., kitchen appliances for IDF base canteens via standard consumer procurement channels) — cannot be resolved from available data. However, such incidental retail-channel procurement would not constitute a defence supply relationship for the purposes of this audit.

Key sources consulted: Who Profits database 9; AFSC Investigate 10; Corporate Occupation 11; OHCHR business database (A/HRC/43/71) 3.

Supply Chain Integration with Defence Primes

No supply chain integration between SharkNinja and any Israeli defence prime contractor has been identified.

No verified supply relationship has been found whereby SharkNinja provides components, sub-systems, raw materials, or specialist manufacturing services to Elbit Systems 12, Israel Aerospace Industries (IAI) 13, or Rafael Advanced Defense Systems 14. SharkNinja’s disclosed manufacturing model is a consumer-oriented OEM/ODM structure, predominantly executed through Chinese contract manufacturers, with no identified crossover into Israeli defence prime supply chains 1. No joint development programmes, co-production agreements, technology transfer arrangements, or licensed manufacturing agreements between SharkNinja and any Israeli defence firm appear in any identified source 121314.

A residual evidence gap exists at the sub-supplier level: SharkNinja’s Chinese OEM suppliers are not fully mapped in publicly available data, and whether any shared sub-tier supplier in that chain also supplies components to Israeli defence contractors cannot be determined from available evidence without supply chain mapping tools (e.g., Panjiva, Sourcemap). No affirmative evidence of such a relationship has been identified.

Key sources consulted: SharkNinja 10-K (FY2023) 1; Elbit Systems Annual Report 2023 12; IAI supplier disclosures 13; Rafael supply chain disclosures 14.

Logistical Sustainment & Base Services

No public evidence of logistical, sustainment, or base services provided to Israeli military or security installations has been identified.

SharkNinja operates as a consumer goods company and has no disclosed business in the sectors most relevant to this domain: catering, transport, fuel supply, waste management, facilities maintenance, military telecommunications, or base operations support. No contracts with IDF bases, military detention centres, or Israeli security installations appear in any identified source 1910. No shipping, freight forwarding, or port handling contracts specifically servicing Israeli defence logistics, military cargo, or arms shipments are documented in SharkNinja’s regulatory filings or in trade data sources 115.

Key sources consulted: SharkNinja 10-K (FY2022–FY2023) 1; Who Profits database 9; AFSC Investigate 10; USA Trade Online 15.

Munitions, Weapons Systems & Strategic Platforms

No public evidence of involvement in the manufacture, supply, integration, or maintenance of any munitions, weapons system, or strategic platform has been identified.

SharkNinja is not a defence prime contractor or licensed manufacturer of any lethal system. No documented role in the manufacture of small arms, artillery, armoured vehicles, tactical drones, naval vessels, or other lethal platforms has been identified 124. No ammunition, explosive ordnance, chemical propellants, warhead components, or munitions precursor material supply to Israeli defence end-users appears in any identified source 28.

SharkNinja has no documented role in the manufacture, integration, maintenance, or component supply for strategic Israeli defence systems including Iron Dome, David’s Sling, Arrow missile defence batteries, F-35 programme participation, Merkava main battle tank supply chains, warship construction, or ballistic missile systems 2121314. No verified supply of guidance electronics, fire-control systems, radar components, propulsion units, or warhead casings by SharkNinja to any weapons system end-user has been identified in any source class consulted.

Key sources consulted: SIPRI Arms Transfers Database 2; SIBAT export directory 4; CAAT export records 8; Elbit Systems Annual Report 2023 12; IAI supplier disclosures 13; Rafael supply chain disclosures 14.

Export Licensing, Regulatory & Legal History

No export licence decisions, regulatory enforcement actions, or legal proceedings related to defence supply to Israel have been identified.

No government decision in any jurisdiction — to grant, deny, suspend, or revoke an export licence for Ninja/SharkNinja products to Israeli military or security end-users — appears in UK ECJU strategic export controls licensing data 7, CAAT export records 8, or any other identified regulatory filing. No investigations, citations, or enforcement actions related to SharkNinja’s compliance with arms embargoes, export control regimes, or dual-use goods regulations affecting defence trade with Israel appear in any identified source 78.

SharkNinja’s SEC risk factor disclosures in its FY2023 10-K address export control compliance in the context of consumer product trade (particularly U.S.–China trade tensions and tariff exposure) but contain no disclosure of material export control risk, investigation, or violation related to Israeli defence or security end-users 1. No court proceedings, judicial reviews, or legal challenges brought against SharkNinja or against any government entity regarding any defence supply relationship with Israel appear in any identified training data 16.

Key sources consulted: SharkNinja 10-K (FY2023) 1; SharkNinja investor press releases 6; UK ECJU licensing data 7; CAAT export records 8.

Civil Society Scrutiny & Documented Investigations

No civil society investigations, boycott campaigns, or documented scrutiny of SharkNinja in a defence-supply context related to Israel have been identified.

SharkNinja/Ninja does not appear as a named subject in published investigations by Who Profits 9, AFSC Investigate 10, Corporate Occupation 11, Amnesty International, or Human Rights Watch, nor in the UN Human Rights Council’s database of businesses involved in activities relating to Israeli settlements (A/HRC/43/71) 3. The company’s consumer appliance business model does not intersect with the sectors — construction, surveillance technology, financial services, military logistics — that dominate these NGO databases and published investigations.

SharkNinja/Ninja does not appear on the BDS National Committee’s official boycott target list 16, nor has it been the subject of any documented organised boycott, divestment, or exclusion campaign specifically related to defence sector activities with Israel in any identified source 16. No MSCI ESG or Sustainalytics controversy flag related to Israeli defence activities appears in training data for SharkNinja, and the company does not feature on any identified pension fund or sovereign wealth fund exclusion list on these grounds.

As no civil society pressure related to Israeli defence supply chain activities has been identified, no responsive corporate statements, policy changes, contract terminations, or end-use monitoring commitments by SharkNinja on this subject appear in any identified corporate disclosure or press release 6.

Key sources consulted: Who Profits database 9; AFSC Investigate 10; BDS National Committee boycott list 16; Corporate Occupation 11; OHCHR business database (A/HRC/43/71) 3.

End Notes

Footnotes

  1. https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001643953&type=10-K&dateb=&owner=include&count=40 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13 ↩14 ↩15 ↩16

  2. https://armstransfers.sipri.org/ArmsTransfer/Results ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  3. https://www.ohchr.org/en/hr-bodies/hrc/regular-sessions/session43/list-of-businesses ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  4. https://www.mod.gov.il/Defence_System/Pages/SIBAT.aspx ↩ ↩2 ↩3 ↩4

  5. https://isdef.org/exhibitors/ ↩ ↩2

  6. https://ir.sharkninja.com/news-releases ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  7. https://www.gov.uk/guidance/strategic-export-controls-licensing-data ↩ ↩2 ↩3 ↩4 ↩5

  8. https://www.caat.org.uk/resources/export-licences/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  9. https://www.whoprofits.org/companies/company/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  10. https://investigate.afsc.org/companies ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  11. https://www.corporateoccupation.org/companies ↩ ↩2 ↩3 ↩4

  12. https://ir.elbit.co.il/English/financial-information/annual-reports/default.aspx ↩ ↩2 ↩3 ↩4 ↩5

  13. https://www.iai.co.il/en/about/suppliers ↩ ↩2 ↩3 ↩4 ↩5

  14. https://www.rafael.co.il/about/supply-chain/ ↩ ↩2 ↩3 ↩4 ↩5

  15. https://usatrade.census.gov/ ↩ ↩2

  16. https://bdsmovement.net/get-involved/what-to-boycott ↩ ↩2 ↩3