V-ECON Audit — PeoplePerHour
Audit Phase: V-ECON (Economic Forensics) Target Company: PeoplePerHour Ltd Companies House Number: 06288768 Date: 2026-05-01
Supply Chain & Sourcing Relationships
PeoplePerHour is a digital freelance marketplace platform connecting clients with freelancers for professional services delivered online. It procures, imports, distributes, and retails no physical goods of any category.1 Accordingly, conventional supply-chain analysis — covering agricultural inputs, food commodities, manufactured goods, or raw materials — is structurally inapplicable to this entity.23
- Direct supplier relationships with Israeli agricultural or physical-goods exporters: No public evidence identified. PeoplePerHour has no documented commercial relationship with any Israeli agricultural aggregator or export entity — including Mehadrin, Hadiklaim, Galilee Export, or any successor entity to Agrexco (which filed for bankruptcy in 20114) — nor with any equivalent entity operating from occupied territories.123
- Product categories: No applicable product categories exist. Physical commodities — Medjool dates, avocados, citrus, herbs, potatoes, or any other physical goods — are entirely outside the company’s business model.1
- Importer-of-record structure: Not applicable. The company operates no import activity and maintains no importer-of-record entity, subsidiary, or logistics vehicle.56
- Seasonal sourcing patterns: No public evidence identified. Not applicable to the company’s business model.
- Third-party and indirect sourcing: No public evidence identified. The company has no documented indirect sourcing relationships that would create exposure to settlement-origin or Israeli-origin physical goods supply chains. NGO databases reviewed — Who Profits7, Corporate Occupation8, and the BDS Movement company profiles9 — do not list PeoplePerHour in connection with supply-chain sourcing from Israel or occupied territories. Note: live NGO database searches were not completed in this session; a direct verification pass is recommended before finalising conclusions.
Product Origin, Labeling & Regulatory Compliance
PeoplePerHour sells no physical goods and has no product labelling obligations under UK food labelling law, country-of-origin regulations, or any analogous consumer product regime.10
- Settlement-origin products: No public evidence identified. The company’s service-only model means no products sourced from Israeli settlements, the West Bank, Gaza, or any other occupied territory exist within its offer. It does not appear in any of the reviewed NGO databases — Who Profits7, Corporate Occupation8, or BDS Movement profiles9 — in connection with settlement-origin physical goods.
- UK labelling compliance: Not applicable. No DEFRA findings, customs audit findings, Trading Standards citations, or regulatory enforcement actions relating to country-of-origin or settlement labelling have been identified against PeoplePerHour.10 Parliamentary scrutiny on settlement product labelling in the UK11 does not reference PeoplePerHour in any Hansard contribution identified.
- FCDO guidance on occupied territories: The FCDO’s Overseas Business Risk: Israel and the Occupied Palestinian Territories guidance12 identifies compliance obligations for UK companies with direct operational, sourcing, or trading activity in the OPT. No evidence that this guidance has been triggered by any activity of PeoplePerHour has been identified.12
- Corporate labelling or sourcing policy: No public evidence identified. No corporate policy statement addressing sourcing from, or product labelling in relation to, occupied or contested territories has been identified — nor would one be expected, given the company’s purely digital service model.113
Investment, Capital & Financial Exposure
Funding History and Investor Identity
PeoplePerHour was founded in 2007 and has undertaken documented external fundraising since at least 2011.14 Its Series A — approximately $7 million — was raised in 2011, with Hummingbird Ventures (a Belgium-based venture capital firm) named as a lead investor.142 Earlier angel funding preceded this round.152 Subsequent funding activity through approximately 2015–2018 is documented via Beauhurst16 and Pitchbook17, though full investor identity disclosures for later-stage rounds are not comprehensively available in public records.
- Israeli state-linked investors: No public evidence identified. No Israeli sovereign wealth vehicle, Israeli state-linked institutional investor, or Israeli government-backed fund is documented as a shareholder or investor in PeoplePerHour in any available public filing, press record, or investor database entry.6217
- Persons with Significant Control: PeoplePerHour Ltd’s PSC register at Companies House15 should be consulted directly for current beneficial ownership. Training-data knowledge records founder Xenios Thrasyvoulou (Greek-Cypriot origin) as a PSC at prior filing stages; no Israeli-domiciled individual or entity is identified as a PSC in available records.1518
- Post-2020 investment rounds: If additional private equity or venture capital was raised after 2020, the identity of investors in those rounds may not be fully captured in publicly available sources. Beauhurst16 and Pitchbook17 (both paywalled) would require direct consultation to resolve this gap.
Foreign Direct Investment in Israel or OPT
No public evidence identified of any capital investment by PeoplePerHour within Israel or occupied territories. No acquisitions, technology facilities, data centres, logistics hubs, real estate holdings, or joint ventures within Israel or the OPT are documented in any filing, press release, or directory listing.6217
R&D and Innovation Centres
No public evidence identified of any R&D facility, technology partnership, innovation lab, co-development agreement, or accelerator programme operated or co-financed by PeoplePerHour within Israel. The company does not appear in the Start-Up Nation Central database of companies with documented Israeli innovation-sector operations.19
Portfolio and Fund-Level Exposure
No public evidence identified of PeoplePerHour or any documented parent entity holding Israeli-domiciled equities, Israeli sovereign bonds, Israel-focused investment funds, or any other financial instrument with material Israeli exposure.615
Operational Presence & Market Activity
Physical Footprint
PeoplePerHour’s legal and operational headquarters are in London, United Kingdom.5120 No offices, sales operations, customer support centres, warehouses, fulfilment locations, or retail points within Israel or occupied territories are documented in any public filing, press release, directory listing, or corporate communication.56 The company does not appear in Start-Up Nation Central’s database of companies with Israeli operational presence.19
Workforce and Employment
Estimated full-time employee headcount is in the range of 50–150, based on LinkedIn company page data20 and third-party estimates from ZoomInfo.3 All documented employment activity is UK-based. No Israeli workforce, Israeli payroll registration, or employment tax contribution to Israel is documented in any public source.53
UK Tax and Regulatory Registration
PeoplePerHour is registered for UK tax purposes and reports to Companies House as a UK-domiciled entity.56 No equivalent Israeli registration — VAT, corporate tax, or employment tax — has been identified. The company’s mobile application is listed on the Apple App Store under a UK developer account.21 No FCA authorisation check was completable via live register search in this session22; whether any PeoplePerHour subsidiary holds FCA authorisation for payment processing remains an open evidence gap requiring direct verification.
Market Positioning in Israel
No public evidence identified of PeoplePerHour characterising Israel as a market — minor, strategic, or otherwise — in any annual report, investor presentation, press release, or trade interview.1412 The platform operates globally, and Israeli-based freelancers and clients may use it as end-users in the same manner as users from any other country. No market-specific sizing, localisation investment, or commercial strategy directed at Israel has been identified. The company’s platform terms and privacy policy13 make no Israel-specific provision. Third-party freelance market analysis covering the UK23 does not specifically address PeoplePerHour’s geographic revenue distribution, consistent with its status as a private company.
Corporate Structure & Foundational Ties
Founding and Incorporation
PeoplePerHour was founded in 2007 in the United Kingdom by Xenios Thrasyvoulou and Simos Kitiris, both of Greek-Cypriot heritage.1824 The company was incorporated in England and Wales (Companies House number: 06288768).5 Thrasyvoulou has served as CEO continuously since founding.1824 There is no evidence that the company was founded or originally incorporated in Israel, nor that it is an acquired entity with Israeli-origin operations, brand identity, or intellectual property lineage.15142
Legal Domicile and Headquarters
Current legal domicile: England and Wales. Operational headquarters: London, United Kingdom.51 No dual headquarters, registered branch, or legacy operational base in Israel has been identified.
State and Institutional Linkages
No public evidence identified of any Israeli state ownership stake, government-appointed board representative, contract with the Israeli state or its agencies, or designation as critical national infrastructure in any jurisdiction. No Israeli government grants, Israeli Innovation Authority awards, or Israeli public-sector procurement relationships are documented in any public filing or press record.6719 The company does not appear in the Who Profits database7 or the Corporate Occupation database8 in connection with Israeli state or settlement institutional ties; note that live verification of both databases is recommended.
Governance and Charter Features
No public evidence identified of golden shares, special founder shares, state-linked charter restrictions, or governance features that structurally tie PeoplePerHour’s operations or strategic mission to the Israeli state or its policy objectives. Standard UK private company governance applies, as reflected in Companies House filings.615 The PSC register15 records the beneficial ownership structure under UK transparency requirements; training-data knowledge does not confirm a current non-Thrasyvoulou PSC, and direct verification at Companies House is recommended.
Profit Repatriation & Economic Contribution
Revenue Attribution
PeoplePerHour is a private company and does not publish audited accounts with segmented geographic revenue disclosure. No revenue figure attributed specifically to Israel or any Israeli-linked market segment is available in any public filing, investor communication, or third-party analytical report.6217 The company’s Crunchbase2 and Pitchbook17 profiles do not report Israeli-market revenue data. Industry market reports covering UK freelance platforms23[^26] do not attribute Israel-specific revenue to PeoplePerHour.
Profit Flows and Upstream Recipients
As a UK-incorporated private company with no identified Israeli parent, Israeli co-investor at the PSC level, or Israeli-domiciled beneficial owner in available public records, profits generated globally are not documented as flowing to any Israeli-domiciled entity.615 No upstream profit recipient in Israel has been identified across Companies House filings6, the PSC register15, Crunchbase2, Beauhurst16, or Pitchbook17.
Economic Ecosystem Role in Israel
No public evidence identified of any assessment, industry report, government designation, or NGO analysis characterising PeoplePerHour as significant — or even present — within any sector of the Israeli economy. Source classes checked in compiling this finding include: Who Profits7, Corporate Occupation8, Start-Up Nation Central2219, Israeli Innovation Authority public lists, OECD investment databases, and Israeli Central Bureau of Statistics sector reporting.
UK Economic Contribution
Consistent with its incorporation, operational headquarters, and workforce profile, PeoplePerHour’s documented economic contribution — employment, tax registration, platform market participation — is located entirely within the United Kingdom.56323 The company contributes to the UK freelance and gig economy ecosystem as a platform intermediary.74
End Notes
Footnotes
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https://www.peopleperhour.com/site/about ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7
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https://www.crunchbase.com/organization/peopleperhour ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11
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https://www.zoominfo.com/c/peopleperhour-ltd/346837922 ↩ ↩2 ↩3 ↩4 ↩5
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https://www.haaretz.com/2011-12-07/ty-article/agrexco-files-for-bankruptcy/0000017f-e45b-d7b2-a77f-e6fb87b30000 ↩ ↩2
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https://find-and-update.company-information.service.gov.uk/company/06288768 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8
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https://find-and-update.company-information.service.gov.uk/company/06288768/filing-history ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12
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https://www.gov.uk/guidance/food-labelling-giving-food-information-to-consumers ↩ ↩2
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https://hansard.parliament.uk/search/Contributions?searchTerm=settlement+labelling+products ↩
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https://www.gov.uk/government/publications/overseas-business-risk-israel-and-the-occupied-palestinian-territories ↩ ↩2
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https://techcrunch.com/2011/03/08/peopleperhour-raises-7-million-series-a-funding/ ↩ ↩2 ↩3 ↩4
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https://find-and-update.company-information.service.gov.uk/company/06288768/persons-with-significant-control ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9
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https://pitchbook.com/profiles/company/54730-35 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7
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https://www.theguardian.com/small-business-network/2013/may/14/peopleperhour-founder-xenios-thrasyvoulou ↩ ↩2 ↩3
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https://apps.apple.com/gb/app/peopleperhour-hire-freelancers/id1052817073 ↩
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https://www.ipse.co.uk/resource/ipse-freelancer-confidence-index.html ↩ ↩2 ↩3