V-MIL Audit: Wix
Direct Defence Contracting & Procurement
Wix’s SEC 20-F filings for fiscal years 2022 through 2024 contain no disclosure of contracts with the Israeli Ministry of Defence, the IDF, the Israel Prison Service, or the Border Police 1. No Wix entries appear in the publicly available SIBAT / IMOD tender records 2. Following the October 7, 2023 Hamas attacks, Wix President Nir Zoho chaired the Israel Growth Forum, which established the Arava Tech Center as a coordination hub 345. The Arava Tech Center was physically hosted on Wix’s Tel Aviv campus and processed requests from “public sector organizations” to address “urgent technological needs” during the war 34. Approximately 200 technology companies participated in the IGF coordination effort 45. The specific government bodies submitting requests and the proportion attributable to military versus civilian end-users are not publicly disaggregated 45. No public evidence identified of new formal defense or security contracts following the ICJ Advisory Opinion in July 2024 or the ICC arrest warrants in November 2024. The Israel Growth Forum continues as a standing organization through 2025, though whether war-room mode continued past 2024 is not documented in primary sources 4.
Dual-Use Products & Tactical Variants
Wix’s primary product is cloud-based website construction and hosting, a civilian SaaS platform with no militarised, tactical, mil-spec, or defense-grade variants in public product catalogues 1. The “Stand with Israel” app was published on the Wix App Market in October and November 2023, featuring a solidarity badge and links to donate to organisations “assisting Israel” 6. The app does not display a recipient list of charities receiving funds through the platform 6. The app’s current status, whether live or removed, after 2024 is not documented in public sources 6. Wix acquired generative AI video startup Hour One in 2024 to expand generative AI capabilities and accelerate product innovation 7. Hour One’s commercial applications include corporate communications and training content with no evidence of defense-sector sales or applications identified 7. Wix acquired AI “vibe coding” platform Base44 in June 2025 for $80 million 8. Base44 founder Maor Shlomo served in the Israeli Intelligence Corps and performed extended reserve duty post-October 7 9. No evidence has been identified that the Base44 platform has been deployed for defense-sector use cases 910. A placeholder domain at defense.base44.app exists but is not an operational Base44 defense product 10.
Heavy Machinery, Construction & Infrastructure
No public evidence identified. Wix is a software company with no documented involvement in heavy machinery, construction, or infrastructure activities. Source classes checked include the Who Profits database, the UN OHCHR settlement enterprise database, the AFSC Investigate database, Don’t Buy Into Occupation, and Corporate Occupation — no Wix entries were found in any of these databases 1112131415.
Supply Chain Integration with Defence Primes
No evidence has been found of Wix supplying hardware components, sub-systems, or software under prime contracts to Elbit Systems, Israel Aerospace Industries, Rafael Advanced Defense Systems, or Israel Military Industries 2. No joint development or co-production agreements with defence primes have been identified 2. CEO Avishai Abrahami served in Unit 8200 of the Israeli Defence Forces from 1990 to 1992, as confirmed in his official board biography 1617. Co-founder Giora Kaplan has referenced IDF software R&D background in public profiles 18. Base44 founder Maor Shlomo served in the Israeli Intelligence Corps 19. These connections represent workforce demographic overlap with Israeli defense-technology networks, though no documented supply-chain integration follows from these individual backgrounds 161917.
Logistical Sustainment & Base Services
The IGF Arava Tech Center war room processed technology requests from government bodies and matched them with participating companies, providing services including website development, coordination, and technology provision 345. Specific services provided to military installations versus civilian government bodies are not disaggregated in public sources 345. No documented contracts for catering, transport, fuel, waste management, facilities maintenance, or telecommunications to IDF bases, military training facilities, or detention centres have been identified 2. No evidence has been found of Wix service contracts covering installations in the West Bank, Golan Heights, East Jerusalem, or the Negev desert region 2.
Munitions, Weapons Systems & Strategic Platforms
No public evidence identified. Wix has no documented role as prime contractor or manufacturer of weapons, munitions, or strategic platform components. Wix is not named in paragraphs 28 through 47 of UN report A/HRC/59/23, known as the Albanese Report, which covers military and surveillance supply chains 20.
Export Licensing, Regulatory & Legal History
Wix’s SaaS platform is not a category of goods subject to defence export licensing in the United States, United Kingdom, or European Union member states 2. No export licence applications, denials, suspensions, or revocations have been found in US BIS, UK ECJU, or EU member-state registries 2. No OECD National Contact Point complaints have been identified against Wix in any jurisdiction 21. One verified legal proceeding exists — Courtney Carey v. Wix Online Platforms Limited before the Irish Workplace Relations Commission, case number ADJ-00048434, decided in 2024 22232124. The employee was fired for calling Israel a “terrorist state” on LinkedIn and was awarded €35,000 for unfair dismissal 22232124. This is an employment law matter and not a defence trade or export control proceeding 22232124. Wix defended the termination and commented publicly through the Business & Human Rights Resource Centre 25. No ESG or human-rights shareholder resolutions specifically addressing defence-sector activities have been identified in corporate governance records 1.
Civil Society Scrutiny & Documented Investigations
Wix does not appear in the UN OHCHR settlement enterprise database 12. Wix does not appear in the Who Profits database of companies operating in occupied territories 11. Wix does not appear in the AFSC Investigate database 13. Wix does not appear in the Don’t Buy Into Occupation database 14. Wix does not appear in the Corporate Occupation database 15. The BDS Movement lists Wix as a “grassroots organic boycott target” and “pressure target” on its Guide to BDS Boycott 26. Wix appears in Norwegian Sovereign Wealth Fund research as a company with “red flags” including operations in Israel, Unit 8200 connections, and contracts with the Israeli military 27. Wix is listed in the War on Want “Red Card” report as a company giving “material and ideological support” for Israel’s actions 28. Tech for Palestine published a company profile documenting the founding team’s IDF backgrounds, IGF war room involvement, the Stand with Israel app, and the Courtney Carey dismissal 18. An internal Slack channel named “Supporting Israel Narrative” encouraged employees to support Israel’s narrative in the Hamas conflict 29. No dedicated investigations by Amnesty International or Human Rights Watch specifically focusing on Wix have been published 12.
End Notes
Footnotes
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https://www.sec.gov/Archives/edgar/data/1576789/000162828025014212/wix-20241231.htm ↩ ↩2 ↩3
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https://www.mod.gov.il/Defence-and-Security/Pages/Tenders.aspx ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7
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https://www.jewishnews.co.uk/website-builder-wix-helps-unite-the-worlds-support-for-israel/ ↩ ↩2 ↩3 ↩4
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https://www.israelgrowthforum.co.il/items ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7
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https://en.globes.co.il/en/article-israels-tech-industry-enlists-1001460259 ↩ ↩2 ↩3 ↩4 ↩5
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https://www.wix.com/press-room/home/post/wix-acquires-hour-one-to-expand-generative-ai-capabilities-and-accelerate-product-innovation ↩ ↩2
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https://www.wix.com/press-room/home/post/wix-further-expands-into-vibe-coding-with-acquisition-of-base44-a-hyper-growth-startup-that-simplif ↩
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https://www.timesofisrael.com/six-month-old-israeli-startup-is-bought-up-by-website-builder-wix-for-80-million ↩ ↩2
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https://interestingengineering.com/innovation/israels-unit-8200-a-conveyor-belt-of-high-tech-startups ↩ ↩2
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https://updates.techforpalestine.org/wix-the-israeli-engine-behind-some-of-your-favorite-websites/ ↩ ↩2
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https://www.ohchr.org/en/documents/thematic-reports/ahrc5923-economy-occupation-economy-genocide-report-special-rapporteur ↩
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https://www.oecd.org/en/networks/national-contact-points-for-responsible-business-conduct/database.html ↩ ↩2 ↩3 ↩4
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https://legal-island.ie/employment-law-hub/courtney-carey-v-wix-online-platforms-limited-2024 ↩ ↩2 ↩3
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https://www.rte.ie/news/business/2024/0722/1461163-worker-sacked-by-israeli-tech-wins-35000 ↩ ↩2 ↩3
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https://www.breakingnews.ie/ireland/israeli-tech-firm-ordered-to-pay-e35000-to-irish-employee-fired-for-calling-israel-terrorist-state-1652426.html ↩ ↩2 ↩3
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https://www.business-humanrights.org/en/latest-news/ireland-fears-of-chilling-effect-after-wix-fires-worker-over-pro-palestine-comments-incl-co-comment/ ↩
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https://static1.squarespace.com/static/66780cffff6aa75dff002bae/t/69a1695e0aa1d66d69fa122b/1772185950700/irresponsible_investment_final27.02.10.50.pdf ↩
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https://waronwant.org/sites/default/files/2026-05/Red%20Card_Premier%20League%20Briefing.pdf ↩
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https://www.irishtimes.com/ireland/2023/10/24/internal-wix-chat-encouraged-staff-to-support-israels-narrative-in-hamas-conflict/ ↩