INDEX / DIRECTORY / SALESFORCE

Salesforce

Technology 102 CITED SOURCES UPDATED 2026-06-02
BDS-1000 Score 544 /1000 C Tier C — High
V-MIL ↗ 0.00 V-DIG ↗ 6.50 V-ECON ↗ 7.20 V-POL ↗ 0.98

BDS-1000 Dossier: Salesforce

Target Profile

FieldDetail
NameSalesforce, Inc.
HQSan Francisco, California, USA (incorporated in Delaware)
SectorEnterprise Software / Cloud Computing (SaaS, PaaS)
OwnershipPublicly traded (NYSE: CRM); major shareholders: Vanguard, BlackRock, State Street
Israeli-Nexus One-LinerMajor Israeli R&D presence (750+ employees), six Israeli acquisitions totaling ~$3.5B, AppExchange integrations with surveillance-linked vendors, and Hyperforce data residency infrastructure serving Israeli government customers

Executive Summary

Salesforce is a global enterprise software company and cloud computing platform whose documented involvement with Israel centers on substantial economic investment rather than direct military or political support. The company has invested approximately $3.5 billion in Israeli acquisitions (ClickSoftware, Datorama, Own, Doti, and others), maintains R&D centers employing over 750 people in Tel Aviv, Petah Tikva, and Nazareth, and operates Hyperforce cloud infrastructure in Israel that serves government customers including those under the Project Nimbus framework 12.

The V-MIL domain shows minimal involvement—no contracts with Israeli defence entities have been documented, and the company does not appear in UN settlement databases or Who Profits profiles 34. The V-DIG domain reveals integration relationships with NICE Systems and Verint through AppExchange, both of which have documented histories in surveillance and call interception technology 567. The V-ECON domain reflects the company’s substantial economic footprint through acquisitions, R&D investment, and venture portfolio, representing the primary vector of complicity. The V-POL domain documents $4.7 million in post-October 2023 humanitarian donations, including to United Hatzalah (Israeli EMS), and Marc Benioff’s high-level engagement with the Israeli tech ecosystem 58.

The resulting BRS score of 495 places Salesforce in Tier C (High), driven primarily by the V-ECON score of 7.50 reflecting substantial capital deployment and operational presence in Israel. No direct defence contracts, settlement operations, or supply chain integration with Israeli military bodies has been documented.

Timeline of Relevant Events

DateEventSource
2016Salesforce acquires Implisit (Israeli AI/CRM analytics startup, Tel Aviv)V-ECON 6
2018Salesforce acquires Datorama (Israeli marketing analytics)V-ECON 8
Aug 2019Salesforce acquires ClickSoftware (Israeli field service management) for $1.35BV-MIL 9, V-DIG 9, V-ECON 6
2019Salesforce opens Nazareth Development CenterV-ECON 8
2021Salesforce acquires Own (formerly OwnBackup, Israeli data protection) for $1.9BV-MIL 10
2022CyberArk expands partnership with Salesforce for identity security solutionsV-DIG 11
May 2023Israeli Ministry of Economy publishes tender for Salesforce Cloud Services (Proc. No. 1001/23)V-ECON 9
Oct 2023Salesforce issues statement on Israel-Hamas war, commits $4.7M in humanitarian donationsV-POL 5
2023Salesforce Hyperforce announced for Israel, enabling data residencyV-DIG 1, V-ECON 1
2024Oren Winter appointed Head of Salesforce Israel R&DV-ECON 12
Sep 2024Salesforce Hyperforce Israel generally available on AWS Tel Aviv regionV-DIG 2
Sep 2025UN OHCHR updates settlement database (158 companies)—Salesforce NOT listedV-MIL 6, V-DIG 12, V-ECON 13
Nov 2025Salesforce acquires Doti (Israeli AI R&D)V-DIG 14

Corporate Overview

Structure: Salesforce, Inc. is incorporated in Delaware and headquartered in San Francisco. It operates through multiple subsidiaries globally, including salesforce.com Israel Ltd (Company No. 514327683), registered in Tel Aviv 34.

Israeli Entities/Franchise Relationships: Salesforce maintains three R&D centers in Israel (Tel Aviv, Petah Tikva, Nazareth) employing over 750 people 1215. The company has completed six confirmed acquisitions of Israeli-domiciled companies: Implisit (2016), Datorama (2018), ClickSoftware (2019), Own (2021), Zoomin (2021), and Doti (2025) 62.

Partnerships: Asperii is an official Salesforce reseller in Israel serving the government sector 2. AllCloud implemented Israel Post’s digital transformation using Salesforce 16. AppExchange hosts integrations from NICE Systems and Verint, both with surveillance sector histories 56.

Ventures: Salesforce Ventures maintains an explicit investment thesis encompassing Israel and has invested in Israeli-founded companies including Gong.io, Upwind Security, BigID, Fetcherr, WalkMe, Yotpo, and Bizzabo 17161819.

Domain Summaries

V-MIL: Military

Mechanism of Involvement

No direct defence contracts with Israeli Ministry of Defence, IDF, Israel Prison Service, or Border Police have been documented. The company does not appear in publicly searchable Israeli government procurement databases in connection with defence or security sector awards 5. Project Nimbus—the $1.2 billion Israeli government cloud contract—is held by Google and Amazon, not Salesforce 1. The most direct evidence of Salesforce serving an Israeli government entity is Israel Post’s digital transformation engagement through implementation partner AllCloud 1612.

Salesforce launched MissionForce in September 2025, a defence and national security business unit focused on the US market with a $5.6 billion Army IDIQ contract and $72 million DAF contract. No evidence of any Israeli deployments for MissionForce has been identified 814.

Counter-Arguments and Evidence Limits

Salesforce is a SaaS company with no hardware manufacturing component. Its core products—Sales Cloud, Service Cloud, Marketing Cloud, Slack, MuleSoft, Tableau, and Einstein AI—are general-purpose enterprise tools designed for civilian commercial applications 13. No evidence has been identified of purpose-built, military-specified, or contract-modified product variants supplied to Israeli state security bodies. The Government Cloud offering is a FedRAMP-authorised environment marketed to US federal, state, and local government entities and is publicly documented as a civilian public-sector product line, not an Israeli defence variant 13.

Salesforce is not in the UN OHCHR Settlement Database (158 companies as of September 2025), the Who Profits database, or the AFSC Investigate database 692034. The UN Special Rapporteur Albanese Report (A/HRC/59/23) names Microsoft, Amazon, Alphabet, IBM, and Palantir among 48 corporate actors, but Salesforce is NOT specifically named in the military, surveillance, or carcerality sections 1819.

Named Entities and Evidence Map

V-DIG: Digital

Mechanism of Involvement

Salesforce maintains documented integration relationships with multiple Israeli-origin enterprise software vendors through its AppExchange ecosystem. NICE Systems operates an active AppExchange listing for CXone Agent for Salesforce, featuring CTI, IVR, ACD, dialer, and contact center capabilities with Agentforce integration 5. Verint Systems similarly maintains documented Salesforce connectivity through its Integration Studio 6. Both NICE and Verint have documented histories in surveillance and call interception technology according to Who Profits profiles 7.

Salesforce operates significant Israeli R&D facilities in Tel Aviv and Nazareth employing approximately 800 to 900 personnel 321. These R&D centers manage security, privacy, and governance features across Salesforce AI tools including Einstein and Agentforce 3.

Pre-acquisition, ClickSoftware founder Moshe BenBassat confirmed the company developed AI systems “many of them for the Ministry of Defense” and “for the IDF” specifically for air force annual activity planning 20. This pre-acquisition activity predates Salesforce’s 2019 acquisition. No evidence verifies whether Israeli MoD or IDF contracts persisted post-acquisition under Salesforce ownership.

Counter-Arguments and Evidence Limits

No evidence has been identified of Salesforce deploying facial recognition, biometric identification, or comparable Israeli-origin surveillance technologies in its enterprise operations. No evidence of Salesforce using Israeli-origin predictive policing, social media monitoring, or workforce surveillance tools internally 5.

Salesforce is not a direct contracting party to Project Nimbus. The Salesforce EU blog announcement referenced “Project Nimbus, a large-scale multi-year flagship project managed by the government of Israel” without establishing Salesforce as a contracting party to that specific agreement 1. No evidence confirms whether Salesforce workloads run on Project Nimbus-specific AWS nodes as distinct from AWS global commercial infrastructure.

Salesforce was not named in the UN OHCHR settlement database (September 2025) or the UN Special Rapporteur Albanese report covering 48 companies 1213. No documented boycott campaign specifically targets Salesforce in a V-DIG context—campaigns instead focus on Google/Amazon (Project Nimbus), Microsoft, HP, Motorola Solutions, and Elbit Systems 9.

Named Entities and Evidence Map

V-ECON: Economic

Mechanism of Involvement

Salesforce’s most significant capital commitment with Israeli economic exposure is the acquisition of ClickSoftware for $1.35 billion in 2019, an Israeli-founded field-service-management software company headquartered in Ra’anana 62. Additional Israeli acquisitions include Implisit (2016), Datorama (2018), Own (2021), Zoomin (2021), and Doti (2025), representing combined investment exceeding $3.5 billion 62.

Salesforce maintains three R&D centers in Israel (Tel Aviv, Petah Tikva, Nazareth) employing over 750 people 201215. The Tel Aviv R&D center was expanded in 2022 and serves as a global development hub for Einstein AI and Agentforce platforms 2012.

Salesforce Ventures has invested in Israeli-founded companies including Gong.io (Series D and E, 2020-2021) and Upwind Security at a $1.6 billion valuation 1716.

An Israeli Ministry of Economy tender for Salesforce Cloud Services (Procedure No. 1001/23) was published in May 2023, though tender value was not disclosed and no evidence of defence contracts has been found 9.

Counter-Arguments and Evidence Limits

Salesforce is an enterprise software company with no physical goods, agricultural commodities, or manufactured products in its business model 62. It is not named in the UN OHCHR settlement database covering six categories of settlement-enabling commercial activity (construction, equipment supply, utilities, banking, natural resource extraction, and tourism) 13.

No offices, sales operations, warehouses, data centers, or any physical presence in the West Bank, Gaza Strip, Golan Heights, or other internationally recognized occupied territories has been identified. No evidence of Salesforce operating within identified Israeli settlements 6920.

Salesforce does not underwrite sovereign debt, sell Israel Bonds, manage investment funds, provide insurance, or extend trade finance. No evidence has been identified of Salesforce underwriting or arranging Israeli sovereign debt 62.

Named Entities and Evidence Map

V-POL: Political

Mechanism of Involvement

Salesforce issued public statements in October-November 2023 addressing the Israel-Hamas war, acknowledging “innocent civilians, Israeli and Palestinian” killed and announcing $4.7 million in donations to United Hatzalah (Israeli emergency medical services), Save the Children, Association for Immediate Help for Holocaust Survivors, World Food Program USA for Gaza humanitarian aid, and High Tech for Israel 5.

Marc Benioff spoke at the Israeli Prime Minister’s Innovation Summit in 2018, confirming high-level engagement with the Israeli tech ecosystem 8.

The Salesforce PAC reported $0 in federal candidate contributions for the 2024 election cycle. No evidence identifies of Salesforce lobbying specifically related to Israel-Palestine, boycotts, or trade legislation 13.

Counter-Arguments and Evidence Limits

No evidence has been identified of corporate donations to FIDF, JNF/KKL, or settlement organizations beyond the humanitarian donations documented in the corporate statement 5. No documented instances of Salesforce directing corporate resources such as cloud computing credits, flights, or logistics to assist Israeli military or state-aligned NGO efforts during active conflict, beyond the financial donations documented.

Salesforce has not issued comparable public statements on the Myanmar/Rohingya genocide (2021-2022) or the Sudan civil war (2023), suggesting the company applies different thresholds for issuing public statements on different global crises 6.

No evidence of Salesforce utilizing military heritage, defence sector ties, or state-security origins in its commercial branding. No evidence of corporate sponsorship of “Brand Israel” cultural campaigns.

Salesforce is not listed in the UN OHCHR database of business enterprises involved in Israeli settlement activity (the 2025 update lists 158 companies) 16. No evidence of Salesforce being targeted by official BDS campaigns—searches of BDS National Committee, USCPR, and Palestinian Genocide Campaign official lists found no Salesforce entries 14.

Named Entities and Evidence Map

BDS-1000 Score (V4)

DomainIMPV-Domain Score
V-MIL1.000.500.500.01
V-DIG2.502.001.500.15
V-ECON7.507.008.507.50
V-POL5.003.505.501.96

The V_MAX of 7.50 is driven by V-ECON, reflecting substantial capital investment in Israeli acquisitions ($3.5B+), a significant R&D footprint (750+ employees), and venture portfolio activity. The tier classification as C (High) places Salesforce in the upper-middle range of documented complicity, primarily economic rather than military or political. The methodology uses scale-free Impact (activity type) × magnitude/proximity, is evidence-only from the four domain audits, and represents human-vetted scores.

Methodology Note

End Notes

Footnotes

  1. https://www.salesforce.com/eu/blog/hyperforce-israel ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  2. https://www.sec.gov/Archives/edgar/data/1108524/000110852424000005/ex211listofsubsidiariesfy24.htm ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  3. https://www.duns100.co.il/en/Salesforce ↩ ↩2 ↩3 ↩4 ↩5

  4. https://en.checkid.co.il/company/SALESFORCE.COM+ISRAEL+LTD-2EaO7aA-514327683 ↩ ↩2 ↩3

  5. https://www.salesforce.com/news/stories/salesforce-statement-october-2023 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13 ↩14 ↩15 ↩16

  6. https://www.sec.gov/Archives/edgar/data/1108524/000110852425000006/ex211listofsubsidiariesfy25.htm ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13 ↩14 ↩15 ↩16

  7. https://whoprofits.org/companies/company/ ↩ ↩2 ↩3 ↩4

  8. https://investor.salesforce.com/news/news-details/2018/Salesforce-Chairman-and-Co-CEO-Marc-Benioff-to-Speak-at-the-Prime-Ministers-Israeli-Innovation-Summit ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  9. https://www.israeltenders.com/tender/salesforce-cloud-services-4eb8070.php ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  10. https://en.globes.co.il/en/article-salesforce-buys-israeli-data-protection-co-own-for-19b-1001488628 ↩ ↩2

  11. https://www.cyberark.com/press/cyberark-and-salesforce-expand-partnership/ ↩ ↩2

  12. https://www.calcalistech.com/ctechnews/article/sygzjm6o6 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  13. https://www.ohchr.org/en/documents/country-reports/ahrc5923-economy-of-occupation-economy-of-genocide-report-special-rapporteur ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  14. https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-doti ↩ ↩2 ↩3 ↩4 ↩5

  15. https://www.israel21c.org/salesforce-named-top-employer-israel-2023/ ↩ ↩2 ↩3

  16. https://www.ohchr.org/en/press-releases/2025/09/un-human-rights-office-updates-database-businesses-involved-israeli ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  17. https://salesforceventures.com/companies/gong ↩ ↩2 ↩3 ↩4

  18. https://salesforceventures.com/about ↩ ↩2 ↩3 ↩4

  19. https://www.instagram.com/tradedvc/p/DPE31T4kSsk ↩ ↩2 ↩3

  20. https://en.globes.co.il/news/article.aspx?did=1001296648 ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  21. https://www.linkedin.com/posts/james-spiro_the-agent-will-see-you-now-inside-salesforce-activity-7320011544359047168-GMo8 ↩ ↩2

  22. https://www.salesforce.com/news/stories/salesforce-statement-october-2023 ↩

  23. https://www.sec.gov/Archives/edgar/data/1815086/000119312521188107/d212270ds1.htm ↩